Global Kids Tablet Market - Overview
According to Market Research Future (MRFR), the
global Kids Tablet Market is estimated to reach USD
32 billion at a CAGR of 14% from 2019 to 2025 (forecast period). The report
addresses and explores the effects of the COVID-19 outbreak on the global kids
tablet market, including potential opportunities and challenges, drivers, and
risks.
Kids tablets are thin, flat, and portable devices
that are used for entertainment and educational purposes. Like smartphones,
tablets are multi-functional devices with integrated tools such as audio
recording, front and rear cameras, and videos. Kids tablets are available in
child-friendly designs, like scratch-proof screen, rounded corners, and
impact-proof body to withstand the thrashing which is destined to face from the
kids. With improved touchscreen technology, tablets have implemented new
technologies to provide users with higher-quality user touch screen
interaction, including multi-touch pinch, zoom, and rotate features.
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Market Dynamics
With the increasing number of devices over the last
decade, children are increasingly gaining access to tablets, smartphones, and
laptops, among others. Children spend a bit more time on mobile devices than on
outdoor activities. As a result, most tablets for children are equipped with
built-in parental control and activity tracker, timers, and pre-selected apps
or websites that are solely for children. Some manufacturers are planning to
equip these devices with an SOS feature to warn parents in case the child needs
urgent attention. Children enjoy playing games, watching movies, and studying
on large screens. In addition, due to the emergence of improved audio and video
features, they are able to recognize words better and develop a strong
vocabulary. Because of their large scale, children can play games as well as
work on projects together. Thus, the growing demand for tablets for
entertainment purposes is one of the factors leading to the growth of the kids
tablet industry.
In addition, most schools in both developed and
developing countries have begun to follow BYOD trends. The use of tablets in
the classroom allows students to engage in learning activities at their own
pace, using a personal approach. This facilitates, improves, and transforms the
learning experience, thereby enhancing learning outcomes for students. Thus,
the adoption of the BYOD concept by modern schools is increasing the market for
kids tablets. However, tablets typically have less availability of memory than
laptops. Tablets cannot allow specific applications that may be supported by a
laptop or a desktop computer. Moreover, the increasing demand for smartphones
among children is likely to limit the growth of the industry.
Market Segmentation
The global kids tablet market has been segmented on
the basis of connectivity, RAM size, and end-user.
By connectivity, the global kids tablet market has
been divided into Wi-Fi enabled and SIM-enabled.
By RAM size, the global kids tablet market has been
divided into less than 1 GB, 1 GB and above
By end-user, the global kids tablet market has been
divided into less than 5 years, 5 to 10 years, and 10 to 15 years
Regional Analysis
By region, the global kids tablet market has been
classified into North America, Europe, Asia Pacific, Central and South America,
and the Middle East & Africa.
North America, followed by Europe, has the highest
market share due to the early acceptance of online learning trends in these
regions. The Asia Pacific market is predicted to be the fastest-growing
regional market over the forecast period, as schools in the region have begun
to embrace kids tablets for learning purposes. Moreover, the increasing demand
for kids tablets for entertainment is expected to drive the growth of the
industry. The market in the Middle East and Africa is expected to rise
significantly in the coming years.
Key Players
The leading participants in the global kids tablet
market are Lenovo Group Limited (Hong Kong), Amazon.com, Inc (US), Apple Inc.
(US), Huawei Technologies Co., Ltd (China), KD GROUP (US), SAMSUNG (South
Korea), OpenText Corporation (Canada), LogRhythm, Inc. (US), Mattel, Inc. (US),
and AccessData (US).
Other prominent players studied for the global kids
tablet market are Micromax (India), Pinig Tech Pvt. Ltd (India), CONTIXO (US),
LeapFrog Enterprises (US), FireEye (US), Bubblegum (South Africa), and
dragontouch.com (US), among others.
Competitive Analysis
Key players in the global market for kids tablet are
focusing on innovations in manufacturing technologies to improve the quality
and shelf life of kids tablet. Publishers and media organizations are
partnering with schools to create educational content and encourage digital
learning. Companies are trying to build rich features, content, and
applications to draw children and their parents to purchase their items.
Manufacturers also concentrate on cost, ease of use, and sustainability in
order to remain competitive in the market.
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