Global Eye Tracking Market - Overview
As per Market Research Future (MRFR), the global Eye Tracking Market is projected to reach
approximately USD 1,432 million with a CAGR of 29% from 2017 to 2023 (forecast
period). The study reveals that eye tracking has been adopted by various
application sectors such as social media and market research, and is expected
to reach a high level in the eye tracking market as the advancement in visual
analysis provides the industry with a comprehensive assessment. It is expected
that the eye tracking sensors which monitor facial expression and heart rate
will drive market growth globally. It also helps the doctors in conducting the
test and identifying disease signs, and is available at an reasonable range for
the patient.
One of the main driving factors for the eye tracking
market is the high demand for eye trackers in the healthcare vertical, in
particular for the assistive communication application. The increasing
penetration of eye tracking technology in vertical consumer electronics and
high demand for eye trackers for customized advertising and consumer research
are a few other key factors that have a positive impact on the growth of the
eye tracking market.
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Splitting
The eye tracking market was segmented according to
type , application, vertical, and region. The segment type encompasses remote
eye tracking and mobile eye tracking. The application segment comprises the
interface of virtual reality, research, and human computers. Aerospace, retail,
automotive, government & defense are part of the vertical segment.
Mobile eye tracking is commonly used under the
application section to calculate how drivers are affected by a new proprietary
form of advertising on pillars in parking garages. Mobile eye tracking gives
the subject a greater degree of freedom which involves more natural movement of
the head and eyes to be recorded. This approach is gaining traction in
applications in market research, particularly in the retail and advertising
sector. Growing demand from large FMCG companies and retailers for on-field
market research is expected to spur growth in the mobile eye tracking market.
Regional Analysis
Eye Tracking market regional analysis is being
studied for regions like Asia Pacific , North America, Europe and the rest of
the world. In terms of the largest market share in Eye Tracking market, North
America is one of the world's leading regions. In the region of North America,
eye tracking becomes part of the VR API, an open standard under development
supported by Oculus, Google, and others.
During the forecast period, North America is
expected to account for the greatest share of the eye tracking market. That
sector's dominance can be attributed to the region's comparative economic
superiority. A few key factors driving growth in North America are the
increasing use of advanced technology in the healthcare sector and growing
research activities to understand human behaviour. As major players like SMI,
Europe is expected to grow in the forecast years , bringing eye tracking
technology to both standalone VR head-mounted displays and smartphones. This
increasing investment by major European players is expected to drive the
region's eye tracking market. Owing to technical advances in the eye tracking
devices and reduced prices of eye tracking devices in the area, APAC region has
the highest CAGR.
Key Players
The prominent players in the Eye Tracking Market are – Ergoneers GmbH (Germany), Seeing
Machines Ltd. (Australia), Tobii AB (Sweden), Facebook Inc. (US), PRS IN VIVO
(US), SR Research Ltd. (Canada), EyeTech
Digital Systems (U.S), Apple Inc. (U.S), Smart Eye AB (Sweden), and Lumen Research Ltd. (UK) among others.
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