Global Eye Tracking Market - Overview
As per Market Research Future (MRFR), the global Eye Tracking Market is projected to reach approximately USD 1,432 million with a CAGR of 29% from 2017 to 2023 (forecast period). The Eye Tracking Market Research Overview states that this technology is one of the most crucial inventions of all time. It is a technique that has some sort of measuring potential around the areas people look at. It is also known as the point of gaze. All of such measurements are carried out by a device called, eye tracker. Hence, it is useful for recording the eye positions and the movements that they are or about to make. With this technology, near-infrared light is projected towards the pupil of the eyes, which produces detectable reflections in both cornea and pupil. And, these reflections are then tracked down by the infrared camera. Hence, it is known as the optical tracking solution of the corneal reflections.
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Splitting
The eye tracking market was segmented according to type , application, vertical, and region. The segment type encompasses remote eye tracking and mobile eye tracking. The application segment comprises the interface of virtual reality, research, and human computers. Aerospace, retail, automotive, government & defense are part of the vertical segment.
Mobile eye tracking is commonly used under the application section to calculate how drivers are affected by a new proprietary form of advertising on pillars in parking garages. Mobile eye tracking gives the subject a greater degree of freedom which involves more natural movement of the head and eyes to be recorded. This approach is gaining traction in applications in market research, particularly in the retail and advertising sector. Growing demand from large FMCG companies and retailers for on-field market research is expected to spur growth in the mobile eye tracking market.
Regional Analysis
Eye Tracking market regional analysis is being studied for regions like Asia Pacific , North America, Europe and the rest of the world. In terms of the largest market share in Eye Tracking market, North America is one of the world's leading regions. In the region of North America, eye tracking becomes part of the VR API, an open standard under development supported by Oculus, Google, and others.
During the forecast period, North America is expected to account for the greatest share of the eye tracking market. That sector's dominance can be attributed to the region's comparative economic superiority. A few key factors driving growth in North America are the increasing use of advanced technology in the healthcare sector and growing research activities to understand human behaviour. As major players like SMI, Europe is expected to grow in the forecast years , bringing eye tracking technology to both standalone VR head-mounted displays and smartphones. This increasing investment by major European players is expected to drive the region's eye tracking market. Owing to technical advances in the eye tracking devices and reduced prices of eye tracking devices in the area, APAC region has the highest CAGR.
Key Players
The prominent players in the Eye Tracking Market are – Ergoneers GmbH (Germany), Seeing Machines Ltd. (Australia), Tobii AB (Sweden), Facebook Inc. (US), PRS IN VIVO (US), SR Research Ltd. (Canada), EyeTech Digital Systems (U.S), Apple Inc. (U.S), Smart Eye AB (Sweden), and Lumen Research Ltd. (UK) among others.
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