According to Market Research Future (MRFR), the
global BLE Beacons Market is poised to create a
valuation of USD 15.49 BN by 2025, growing at 26.8% CAGR throughout the
assessment period (2019-2025). In 2018, the market valuation had reached USD
3.12 BN. The penetration of IT technology, cellular systems, and smart
connected devices in the healthcare sector drives the growth of the market.
Digital devices ae deployed to improve interfaces in wireless technology and
applications.
Significantly increases data usage over wireless
networks and rising adoption of communication platforms boosts the market
growth. Moreover, increasing demand for wireless data services for emergency
alerts & notifications, and proximity marketing influence market
growth. Additionally, spurring growth in
users of cell phones, tablets, and high-tech hand-held devices connected to
wireless networks fosters the development of the Bluetooth low energy beacons
market.
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The global BLE beacons market is growing rapidly.
The BLE beacons are widely used in retail stores, travel & tourism, and
education industry. The market growth attributes to key advantages offered by
BLE beacons technology, including low battery life impact, high reach to
customers through personal advertising, and no dependency on the
interconnectivity to establish communication. Besides, the growing demand for
proximity marketing and technological impact on the consumers escalate market
growth.
Conversely, the lack of infrastructure in rural
areas is a significant factor predicted to impede the market growth.
Nevertheless, the availability of futuristic technologies such as IBeacon and
Eddystone would support market growth throughout the forecasted period.
Global BLE Beacons Market – Segments
The report is segmented into three dynamics;
By Type :
IBeacon, Eddystone, and others.
By Application :
Retail, Healthcare, Manufacturing, Media & Entertainment, Travel &
Tourism, Education, and others.
By Regions : Europe, Americas, Asia Pacific, and the
Rest-of-the-World.
Global BLE Beacons Market – Regional
Analysis
North America dominates the global BLE beacons
market. The largest market share attributes to the early adoption of proximity
marketing and the high usage of smartphones. Besides, the presence of several
major industry players and the early adoption of BLE beacons drive the growth
of the market. Moreover, the rising demand for BLE beacons from increasing
numbers of retail stores and the growing tourism industry foster the growth of
the regional market.
The US and Canada are among the top contributors,
with a combined market share of approximately 40%. Substantial R&D
investments and advancements in wireless technologies fuel the growth of the
market. The North American BLE beacons market is projected to retain its
dominance throughout the estimated period.
Europe stands second in the global BLE beacons
market. Market growth attributes to the rising purchasing power and the
penetration of medical devices. Additionally, established healthcare sectors
and increasing per capita healthcare expenditures substantiate the growth of
the regional market. Besides, the proliferating manufacturing and travel
industry in the region, fuels market growth. The European BLE beacons market is
expected to create a substantial revenue pocket during the review period.
The BLE beacons market in the Asia Pacific region is
growing briskly. Factors such as the presence of several notable market players
and increased adoption of smart connected devices, such as smartphones,
laptops, and tablets, boost the regional market growth. The increasing adoption
of the BLE beacons technology in healthcare sectors influences the regional
market growth. The APAC BLE beacons market is forecasted to grow at an
impressive CAGR during the assessment period.
Bluetooth Low Energy Beacons Market –
Competitive Landscape
Highly competitive, the BLE beacons market appears
fragmented due to the presence of several well-established players. Market
players adopt strategies such as collaboration, mergers & acquisitions,
expansion, and product launch to gain a larger competitive share. The industry
is intensive for intellectual property and technology, making market entry a
challenge for small players.
Industry players rely on collaboration and
partnerships with other players to innovate solutions and cut down development
costs & time. Technology providers explore a variety of distributions
channels and social media to generate inbound leads.
Major Players:
Players leading the global BLE beacons market
include BlueCats, UFO Beacons, Proximity Solutions, Estimote Inc., Mobstac Inc,
K2B Solutions, JK Technosoft, Gelo, Google LLC, Hewlett Packard Enterprise
Development LP, and Apple Inc. , among others.
Industry/ Innovation/ Related News:
September 01, 2020 ---- Two American companies,
React Mobile and CommScope Inc. announced their partnership to provide an adept
and cost-effective solution for keeping workers safe. React Mobile develops
Panic Button Apps and Devices for the Workplaces. CommScope is a global network
infrastructure provider company. Employee safety is highly important for
businesses across many industries, such as hospitality, healthcare, and
education.
The partnership would allow a combined solution
comprising CommScope RUCKUS wireless access points (APs) integrated with IoT
and React's best-in-class employee safety devices (ESDs). Using the Bluetooth
Low Energy (BLE) beacons in RUCKUS Wi-Fi APs, businesses can quickly,
efficiently, and cost-effectively meet state and local government mandates to
provide "panic buttons" all lone workers.
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